There's nothing quite like wrapping yourself in a thick, fluffy towel — but that plush feeling doesn't last forever on its own. With the right care routine, your luxury bath towels will stay soft, absorbent, and fresh for years.

Before using your new towels for the first time, wash them once (or twice) to activate the cotton fibers and remove any factory finishes. This immediately improves absorbency and softness.

• +Water temperature: Warm water (around 104°F / 40°C) works best for everyday washing. For a deep clean or sanitizing, use hot water occasionally.
• +Detergent: Use a small amount of mild liquid detergent. Avoid powder detergents which can leave residue in the fibers.
• +No fabric softener: This is the most common mistake. Fabric softener coats cotton fibers with a waxy film that reduces absorbency over time. Skip it entirely.
• +Wash separately: Wash towels separately from clothing, especially items with zippers or hooks that can snag terry loops.
• +Don't overload: Towels need room to move freely in the drum for a thorough rinse.

If your towels have lost their absorbency or smell musty, try this refresher: 1. Wash towels with 1 cup of white vinegar (no detergent) on a warm cycle. 2. Run a second cycle with half a cup of baking soda. 3. Dry thoroughly.

This strips away built-up detergent and fabric softener residue, restoring full fluffiness and absorbency.

• +Tumble dry medium: Medium heat is ideal — it refreshes the fibers and keeps towels fluffy. Avoid high heat which can damage cotton over time.
• +Don't over-dry: Remove towels while still very slightly damp. Over-drying makes fibers brittle and scratchy.
• +Tennis ball trick: Toss a clean tennis ball or dryer balls into the dryer. They help beat the towels as they tumble, keeping fibers lifted and fluffy.
• +Line drying: Air drying is gentle and eco-friendly. Shake towels vigorously before hanging to restore fluffiness, and avoid drying in direct sunlight for extended periods.

• +Hang towels fully spread out after each use — never bunch them on a hook.
• +Allow at least 24 hours for towels to dry completely between uses.
• +Replace towels after 3–4 uses for best hygiene.

• +Pre-treat stains with a dab of mild dish soap before washing.
• +For makeup or tanning product stains, use a small amount of rubbing alcohol before laundering.
• +Avoid using bleach, which weakens fibers and causes yellowing over time.

• +Store only completely dry towels to prevent mildew.
• +Fold neatly or roll for a spa-like presentation in your linen closet.
• +Store in a cool, airy space — never in a damp bathroom cabinet.

Our 100% cotton towels are designed to get softer and more absorbent with every wash. Follow these simple steps and your Circle Living towels will deliver that fresh spa feeling day after day.